Utah Artificial Intelligence Policy Act (S.B. 149, as amended by S.B. 226 and S.B. 332)
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Original title: Artificial Intelligence Amendments
SB 149
Summary
Utah's Artificial Intelligence Policy Act was enacted through the 2024 bill and later amended. A 2025 amending bill requires disclosure of generative AI use in consumer transactions and regulated services, and makes AI use no defense to consumer protection violations. It provides a safe harbor for clear disclosures, sets administrative fines and court remedies, and gives rulemaking authority to the Division of Consumer Protection. A second 2025 amending bill extended the repeal date of the Act to July 1, 2027.
Who it applies to
Applies in Utah to suppliers using generative artificial intelligence in consumer transactions and to individuals providing services in occupations regulated by the Department of Commerce. Enforced by the Division of Consumer Protection and the attorney general.
Key points
- Suppliers must disclose that a person is interacting with generative AI, not a human, when the individual clearly asks.
- Regulated occupation providers must prominently disclose generative AI use in high-risk AI interactions.
- Using generative AI is not a defense to violations of consumer protection statutes.
- Administrative fines of up to $2,500 per violation; civil penalty up to $5,000 for violating an order.
- The Artificial Intelligence Policy Act is repealed July 1, 2027.
Key dates
- Introduced
- Passed
- Signed / adopted
- Effective
- Official text / status page
- le.utah.gov/~2024/bills/static/SB0149.html
Sources are often in other languages; links open the original. - Later official documents (amendments, delays, court orders)
- le.utah.gov/Session/2025/bills/enrolled/SB0226.pdf
le.utah.gov/Session/2025/bills/enrolled/SB0332.pdf - Topics
- Consumer protection · Transparency & labeling · General AI governance