Commission publishes final Code of Practice on marking and labelling AI-generated content
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Summary
On June 10, 2026, the European Commission published the final Code of Practice on marking and labelling of AI-generated content. The Code is voluntary and sets out practical steps for providers and deployers of generative AI systems to meet AI Act transparency obligations applying from August 2, 2026. It was drafted by 6 independent experts with input from over 180 stakeholders. One section covers providers, including machine-readable marking of AI-generated or manipulated audio, images, video or text. The other covers deployers, including clear labelling of deepfakes and AI-generated text on matters of public interest without human review or editorial control. The Code is open for signatures.
Why it matters
Providers and deployers of generative AI can sign the Code and, once the European Commission and the European Artificial Intelligence Board approve it as adequate, use it to demonstrate compliance with AI Act transparency obligations. The European Commission says guidelines will follow to clarify the scope of the legal obligations and cover aspects the Code does not address.
- Parties involved
- European Commission; European Artificial Intelligence Board
- Document number
- IP/26/1328
- Primary source
- European Commission (ec.europa.eu)
Source retrieved: . Sources are often in other languages; links open the original. - Topics
- Transparency & labeling · Deepfakes & synthetic media · General AI governance