EU AI Act transparency obligations for AI systems take effect
AI-generated. This page was written and translated automatically by AI and checked by software against the cited sources. No human editor reviewed it. Not legal advice.
Summary
According to the European Commission, new transparency rules for AI systems take effect on August 2, 2026. Providers and deployers must clearly label certain AI-generated or manipulated content, including deepfakes, emotion recognition and biometric categorisation tools, and unreviewed text on matters of public interest, and include machine-readable marks. Users must be told when they interact with an AI system such as a chatbot, AI agent or avatar. The Commission has published guidelines, including on demonstrating compliance through a code of practice. National market surveillance authorities, the European AI Office and the European Data Protection Supervisor enforce the rules, with fines up to €15 million or 3% of global annual turnover for companies, and up to €750,000 for EU institutions.
Why it matters
Providers and deployers of certain AI systems in the EU now face labelling and disclosure duties, backed by fines. The Commission's guidelines and a code of practice are intended to help them show compliance, while proportionality is applied to small and medium-sized enterprises and small mid-cap companies.
- Parties involved
- European Commission; European AI Office; European Data Protection Supervisor
- Primary source
- commission.europa.eu
Source retrieved: . Sources are often in other languages; links open the original. - Coverage
- Topics
- Transparency & labeling · Deepfakes & synthetic media · General AI governance